Professional era

The start of the professional era was disappointing for Ireland who finished bottom in the Five Nations Championship three years in succession (1996, 1997 and 1998). Englishman Brian Ashton was head coach between 1997 and 1998, but after a series of disappointing results resigned barely 12 months into the six year contract he had been awarded by the IRFU. Warren Gatland took over as coach in 1998, but was unable to produce immediate success and 1999 was the first time Ireland failed to reach the last eight at a Rugby World Cup. From this nadir, however, Irish rugby improved rapidly. With the advent of professionalism, the Irish Rugby Football Union decided to convert the four representative provincial sides into de facto club sides, with the financial capacity to retain top talent in Ireland, yet retaining strong links with amateur clubs and schools to enable young talent to be brought up through the ranks. The close geographical proximity of most of the Irish international squad helped cement relationships between the players in a way that would not have been possible had they left for English, French and Southern Hemisphere clubs. The later formation of the Celtic League (Now called the Magners League for sponsorship reasons) cemented this strategy by ensuring that provincial sides had a regular schedule of competitive rugby.